Training in Research Project Communication

Today, more than 70 members of the research staff from the Polytechnic University of Catalonia (UPC) have participated in a training session on communication of research and innovation projects.

Topics of special relevance for disseminating the progress and results of research within the framework of a project have been addressed. From how to develop a communication action plan, taking into account key aspects of audiences, channels, products, messages and branding, to a review of how the media works and how to prepare a media action, to the management of communication and the subsequent impact of implemented actions.

This has been made possible thanks to the collaboration between the University's Communication Service, which delivered the training, and the International Projects Unit of the Research and Innovation Support Service, which organised and promoted the event.